Tru Fragrance

Identity, Web
Tru website


After changing their name, Tru Fragrance (previously Romane Fragrance) looked to the team at Peak to rebrand from the ground up. The new logo and subsequent identity package were built with a fresh modern aesthetic that conveyed the process of fragrance creation — symbolized by the three droplets working together in balance. The website focused on large color-treated lifestyle and beauty photography, asymmetrical layout, and bold typography.

Work done as Art Director at Peak Creative.


  • Identity
  • Website design
    (build by Brent Barkley)