SnowSports Industries America (SIA) was in the process of evaluating their brand and exploring a potential overhaul. A dramatic visual update was introduced with the 2012-13 printed industry planner, which displayed the entire year’s events at a glance. The large-scale calendar included stats “at a glance” for each month, color-keyed events for easy identification and a beautiful back poster design for use after the year passed.
Work done as Art Director at Peak Creative. Poster side of planner done by Megan Beierle.