Rapid growth and numerous branches of sub-branded projects have created a bit of brand confusion for iDE. Peak Creative is in the midst of clearly defining the umbrella brand and visually connecting all the scattered resources. The first print piece in the new direction is the two-sided/two-cover brochure featuring two aspects of lifting villages from poverty: water & sanitation and agricultural challenges. The split piece highlights the integral role of iDE in both areas, while connecting to the overarching theme of iDE—Business Fights Poverty.
Work done as Art Director at Peak Creative